Digital Marketing & Data Analytics
Digital Marketing & Data Analytics
Gokce Yesilbas
Gokce Yesilbas
I'm a performance marketing & data analytics consultant, helping to increase revenue and ROAS through cross-channel campaigns. As the curator of the 'All About Digital Marketing & Data Analytics' newsletter, I provide a go-to source for all things related to digital marketing and data analytics.
I'm a performance marketing & data analytics consultant, helping to increase revenue and ROAS through cross-channel campaigns. As the curator of the 'All About Digital Marketing & Data Analytics' newsletter, I provide a go-to source for all things related to digital marketing and data analytics.
Bio
Gokce is a performance marketing and data analytics consultant who helps businesses boost their revenue and ROAS through cross-channel campaigns. With a diverse background in both agency and client-side roles, as well as technical expertise gained from her business intelligence master's program, Gokce brings a unique perspective to her work by integrating data science principles with PPC strategies.
01
Digital Marketing
As a seasoned digital marketer, I specialise in crafting and executing comprehensive digital marketing strategies that drive revenue and growth. With expertise in SEO, SEA, social ads, display, mobile advertising, event marketing and e-mail marketing, I help businesses thrive in the digital landscape.
PPC
With a strong background in performance marketing, I excel in creating and optimising PPC campaigns that maximize ROI. Proficient in Google Ads, Meta Ads, TikTok Ads, Twitter Ads and retargeting I develop and execute campaigns that drive conversions and sales.
02
Data Analytics
As an MSc in Business Intelligence, my approach turns data into actionable intelligence, anticipates challenges and opportunities, and guides strategic decisions to drive business growth. My data-driven solutions, built on a foundation of machine learning and statistics, optimize marketing strategies for maximum ROI.
03
Marketing Automation
With expertise in marketing automation tools like Zapier, and Ortto (Autopilot), I streamline marketing processes, automate workflows, and enhance efficiency. I develop and implement automation strategies that drive engagement, and conversion to improve customer journey.
04
01
Digital Marketing
As a seasoned digital marketer, I specialise in crafting and executing comprehensive digital marketing strategies that drive revenue and growth. With expertise in SEO, SEA, social ads, display, mobile advertising, event marketing and e-mail marketing, I help businesses thrive in the digital landscape.
PPC
With a strong background in performance marketing, I excel in creating and optimising PPC campaigns that maximize ROI. Proficient in Google Ads, Meta Ads, TikTok Ads, Twitter Ads and retargeting I develop and execute campaigns that drive conversions and sales.
02
Data Analytics
As an MSc in Business Intelligence, my approach turns data into actionable intelligence, anticipates challenges and opportunities, and guides strategic decisions to drive business growth. My data-driven solutions, built on a foundation of machine learning and statistics, optimize marketing strategies for maximum ROI.
03
Marketing Automation
With expertise in marketing automation tools like Zapier, and Ortto (Autopilot), I streamline marketing processes, automate workflows, and enhance efficiency. I develop and implement automation strategies that drive engagement, and conversion to improve customer journey.
04
01
Digital Marketing
As a seasoned digital marketer, I specialise in crafting and executing comprehensive digital marketing strategies that drive revenue and growth. With expertise in SEO, SEA, social ads, display, mobile advertising, event marketing and e-mail marketing, I help businesses thrive in the digital landscape.
PPC
With a strong background in performance marketing, I excel in creating and optimising PPC campaigns that maximize ROI. Proficient in Google Ads, Meta Ads, TikTok Ads, Twitter Ads and retargeting I develop and execute campaigns that drive conversions and sales.
02
Data Analytics
As an MSc in Business Intelligence, my approach turns data into actionable intelligence, anticipates challenges and opportunities, and guides strategic decisions to drive business growth. My data-driven solutions, built on a foundation of machine learning and statistics, optimize marketing strategies for maximum ROI.
03
Marketing Automation
With expertise in marketing automation tools like Zapier, and Ortto (Autopilot), I streamline marketing processes, automate workflows, and enhance efficiency. I develop and implement automation strategies that drive engagement, and conversion to improve customer journey.
04
01
Digital Marketing
As a seasoned digital marketer, I specialise in crafting and executing comprehensive digital marketing strategies that drive revenue and growth. With expertise in SEO, SEA, social ads, display, mobile advertising, event marketing and e-mail marketing, I help businesses thrive in the digital landscape.
PPC
With a strong background in performance marketing, I excel in creating and optimising PPC campaigns that maximize ROI. Proficient in Google Ads, Meta Ads, TikTok Ads, Twitter Ads and retargeting I develop and execute campaigns that drive conversions and sales.
02
Data Analytics
As an MSc in Business Intelligence, my approach turns data into actionable intelligence, anticipates challenges and opportunities, and guides strategic decisions to drive business growth. My data-driven solutions, built on a foundation of machine learning and statistics, optimize marketing strategies for maximum ROI.
03
Marketing Automation
With expertise in marketing automation tools like Zapier, and Ortto (Autopilot), I streamline marketing processes, automate workflows, and enhance efficiency. I develop and implement automation strategies that drive engagement, and conversion to improve customer journey.
04
Bio
Gokce is a performance marketing and data analytics consultant who helps businesses boost their revenue and ROAS through cross-channel campaigns. With a diverse background in both agency and client-side roles, as well as technical expertise gained from her business intelligence master's program, Gokce brings a unique perspective to her work by integrating data science principles with PPC strategies.
01
Digital Marketing
As a seasoned digital marketer, I specialise in crafting and executing comprehensive digital marketing strategies that drive revenue and growth. With expertise in SEO, SEA, social ads, display, mobile advertising, event marketing and e-mail marketing, I help businesses thrive in the digital landscape.
Data Analytics
As an MSc in Business Intelligence, I leverage analytics tools like GA4, RapidMiner and Tableau to inform data-driven decisions. I employ a data analytics approach that combines descriptive, predictive, and prescriptive analytics to uncover insights and drive business growth. With a strong foundation in machine learning and statistical modelling, I develop and implement data-driven solutions that optimize marketing strategies and improve ROI.
03
PPC
With a strong background in performance marketing, I excel in creating and optimising PPC campaigns that maximize ROI. Proficient in Google Ads, Meta Ads, TikTok Ads, Twitter Ads and retargeting I develop and execute campaigns that drive conversions and sales.
02
Marketing Automation
With expertise in marketing automation tools like Zapier, and Ortto (Autopilot), I streamline marketing processes, automate workflows, and enhance efficiency. I develop and implement automation strategies that drive engagement, and conversion to improve customer journey.
04
Bio
Gokce is a performance marketing and data analytics consultant who helps businesses boost their revenue and ROAS through cross-channel campaigns. With a diverse background in both agency and client-side roles, as well as technical expertise gained from her business intelligence master's program, Gokce brings a unique perspective to her work by integrating data science principles with PPC strategies.
01
Digital Marketing
As a seasoned digital marketer, I specialise in crafting and executing comprehensive digital marketing strategies that drive revenue and growth. With expertise in SEO, SEA, social ads, display, mobile advertising, event marketing and e-mail marketing, I help businesses thrive in the digital landscape.
PPC
With a strong background in performance marketing, I excel in creating and optimising PPC campaigns that maximize ROI. Proficient in Google Ads, Meta Ads, TikTok Ads, Twitter Ads and retargeting I develop and execute campaigns that drive conversions and sales.
02
Data Analytics
As an MSc in Business Intelligence, my approach turns data into actionable intelligence, anticipates challenges and opportunities, and guides strategic decisions to drive business growth. My data-driven solutions, built on a foundation of machine learning and statistics, optimize marketing strategies for maximum ROI.
03
Marketing Automation
With expertise in marketing automation tools like Zapier, and Ortto (Autopilot), I streamline marketing processes, automate workflows, and enhance efficiency. I develop and implement automation strategies that drive engagement, and conversion to improve customer journey.
04
01
Digital Marketing
As a seasoned digital marketer, I specialise in crafting and executing comprehensive digital marketing strategies that drive revenue and growth. With expertise in SEO, SEA, social ads, display, mobile advertising, event marketing and e-mail marketing, I help businesses thrive in the digital landscape.
PPC
With a strong background in performance marketing, I excel in creating and optimising PPC campaigns that maximize ROI. Proficient in Google Ads, Meta Ads, TikTok Ads, Twitter Ads and retargeting I develop and execute campaigns that drive conversions and sales.
02
Data Analytics
As an MSc in Business Intelligence, my approach turns data into actionable intelligence, anticipates challenges and opportunities, and guides strategic decisions to drive business growth. My data-driven solutions, built on a foundation of machine learning and statistics, optimize marketing strategies for maximum ROI.
03
Marketing Automation
With expertise in marketing automation tools like Zapier, and Ortto (Autopilot), I streamline marketing processes, automate workflows, and enhance efficiency. I develop and implement automation strategies that drive engagement, and conversion to improve customer journey.
04
01
Digital Marketing
As a seasoned digital marketer, I specialise in crafting and executing comprehensive digital marketing strategies that drive revenue and growth. With expertise in SEO, SEA, social ads, display, mobile advertising, event marketing and e-mail marketing, I help businesses thrive in the digital landscape.
PPC
With a strong background in performance marketing, I excel in creating and optimising PPC campaigns that maximize ROI. Proficient in Google Ads, Meta Ads, TikTok Ads, Twitter Ads and retargeting I develop and execute campaigns that drive conversions and sales.
02
Data Analytics
As an MSc in Business Intelligence, my approach turns data into actionable intelligence, anticipates challenges and opportunities, and guides strategic decisions to drive business growth. My data-driven solutions, built on a foundation of machine learning and statistics, optimize marketing strategies for maximum ROI.
03
Marketing Automation
With expertise in marketing automation tools like Zapier, and Ortto (Autopilot), I streamline marketing processes, automate workflows, and enhance efficiency. I develop and implement automation strategies that drive engagement, and conversion to improve customer journey.
04
01
Digital Marketing
As a seasoned digital marketer, I specialise in crafting and executing comprehensive digital marketing strategies that drive revenue and growth. With expertise in SEO, SEA, social ads, display, mobile advertising, event marketing and e-mail marketing, I help businesses thrive in the digital landscape.
PPC
With a strong background in performance marketing, I excel in creating and optimising PPC campaigns that maximize ROI. Proficient in Google Ads, Meta Ads, TikTok Ads, Twitter Ads and retargeting I develop and execute campaigns that drive conversions and sales.
02
Data Analytics
As an MSc in Business Intelligence, my approach turns data into actionable intelligence, anticipates challenges and opportunities, and guides strategic decisions to drive business growth. My data-driven solutions, built on a foundation of machine learning and statistics, optimize marketing strategies for maximum ROI.
03
Marketing Automation
With expertise in marketing automation tools like Zapier, and Ortto (Autopilot), I streamline marketing processes, automate workflows, and enhance efficiency. I develop and implement automation strategies that drive engagement, and conversion to improve customer journey.
04
Stack
Stack
Google Ads
Google Ads
Google Ads
Meta Ads
Meta Ads
Meta Ads
YouTube Ads
YouTube Ads
YouTube Ads
Display Ads
Display Ads
Display Ads
Performance Max
Performance Max
Performance Max
GA4
GA4
GA4
GTM
GTM
GTM
Looker Studio
Looker Studio
Looker Studio
Firebase
Firebase
Firebase
Criteo
Criteo
Criteo
RTB House
RTB House
RTB House
Adjust
Adjust
Adjust
TikTok Ads
Twitter Ads
Twitter Ads
Twitter Ads
Ahrefs
Ahrefs
Ahrefs
GSC
GSC
GSC
Semrush
Semrush
Semrush
Tableau
Tableau
Tableau
RapidMiner
RapidMiner
RapidMiner
AI / ML
Zapier
Zapier
Zapier
Ortto
Ortto
Ortto
Unbounce
Unbounce
Unbounce
Hotjar
Hotjar
Hotjar
Mailchimp
Mailchimp
Mailchimp
Wordpress
Wordpress
Wordpress
Figma
Figma
Figma
Adobe Photoshop
Adobe Photoshop
Adobe Photoshop
+ More
+ More
+ More
Talks & Decks
Talks & Decks
SEO and Google Ads Fundamentals
I was invited to speak to undergraduate students at Brunel University London. My session provided them with a foundation in Google Search Console and Google Ads. I shared practical tips for optimising websites and running effective ad campaigns. From search console reports to ad optimisation, we covered crucial aspects that can drive real business impact.
Presented at
Brunel University London
Location
London, UK
SEO and Google Ads Fundamentals
I was invited to speak to undergraduate students at Brunel University London. My session provided them with a foundation in Google Search Console and Google Ads. I shared practical tips for optimising websites and running effective ad campaigns. From search console reports to ad optimisation, we covered crucial aspects that can drive real business impact.
Presented at
Brunel University London
Location
London, UK
SEO and Google Ads Fundamentals
I was invited to speak to undergraduate students at Brunel University London. My session provided them with a foundation in Google Search Console and Google Ads. I shared practical tips for optimising websites and running effective ad campaigns. From search console reports to ad optimisation, we covered crucial aspects that can drive real business impact.
Presented at
Brunel University London
Location
London, UK
Transforming data into stories with Tableau
Join Gokce as she shares Tableau visualisation tips designed to enhance your analytical skills and transform raw data into compelling, insightful dashboards that drive strategic marketing decisions. This session will cover best practices from basic to advanced visualisation tips, focusing on elements that improve readability and effectively communicate marketing data insights using various types of charts.
Presenting at
BrightonSEO, MeasureFest
Location
Brighton, UK
Transforming data into stories with Tableau
Join Gokce as she shares Tableau visualisation tips designed to enhance your analytical skills and transform raw data into compelling, insightful dashboards that drive strategic marketing decisions. This session will cover best practices from basic to advanced visualisation tips, focusing on elements that improve readability and effectively communicate marketing data insights using various types of charts.
Presenting at
BrightonSEO, MeasureFest
Location
Brighton, UK
Transforming data into stories with Tableau
Join Gokce as she shares Tableau visualisation tips designed to enhance your analytical skills and transform raw data into compelling, insightful dashboards that drive strategic marketing decisions. This session will cover best practices from basic to advanced visualisation tips, focusing on elements that improve readability and effectively communicate marketing data insights using various types of charts.
Presenting at
BrightonSEO, MeasureFest
Location
Brighton, UK
Ad Copy Optimisation with AI: Leveraging GAI Models for Higher CTRs
In this workshop, we will explore the transformative potential of AI in optimising ad copy to boost CTRs. Key takeaways include comparing GAI models based on CTRs and performance metrics, exploring prompting techniques for better AI-generated ad copy, and detailing A/B testing using Google Ads.
Presenting at
Search 'n Stuff Conference
Location
Antalya, Turkey
Ad Copy Optimisation with AI: Leveraging GAI Models for Higher CTRs
In this workshop, we will explore the transformative potential of GAI in optimising ad copy to boost CTRs. Key takeaways include comparing GAI models based on CTRs and performance metrics, exploring prompting techniques for better AI-generated ad copy, and detailing A/B testing using Google Ads.
Presenting at
Search 'n Stuff Conference
Location
Antalya, Turkey
Ad Copy Optimisation with AI: Leveraging GAI Models for Higher CTRs
In this workshop, we will explore the transformative potential of AI in optimising ad copy to boost CTRs. Key takeaways include comparing GAI models based on CTRs and performance metrics, exploring prompting techniques for better AI-generated ad copy, and detailing A/B testing using Google Ads.
Presenting at
Search 'n Stuff Conference
Location
