Digital Marketing & Data Analytics

Digital Marketing & Data Analytics

Gokce Yesilbas

Gokce Yesilbas

I'm a performance marketing & data analytics consultant, helping to increase revenue and ROAS through cross-channel campaigns. As the curator of the 'All About Digital Marketing & Data Analytics' newsletter, I provide a go-to source for all things related to digital marketing and data analytics.

I'm a performance marketing & data analytics consultant, helping to increase revenue and ROAS through cross-channel campaigns. As the curator of the 'All About Digital Marketing & Data Analytics' newsletter, I provide a go-to source for all things related to digital marketing and data analytics.

Goran Babarogic Product UX Designer

Bio

Gokce is a performance marketing and data analytics consultant who helps businesses boost their revenue and ROAS through cross-channel campaigns. With a diverse background in both agency and client-side roles, as well as technical expertise gained from her business intelligence master's program, Gokce brings a unique perspective to her work by integrating data science principles with PPC strategies.

  • 01

    Digital Marketing

    As a seasoned digital marketer, I specialise in crafting and executing comprehensive digital marketing strategies that drive revenue and growth. With expertise in SEO, SEA, social ads, display, mobile advertising, event marketing and e-mail marketing, I help businesses thrive in the digital landscape.

  • PPC

    With a strong background in performance marketing, I excel in creating and optimising PPC campaigns that maximize ROI. Proficient in Google Ads, Meta Ads, TikTok Ads, Twitter Ads and retargeting I develop and execute campaigns that drive conversions and sales.

    02

  • Data Analytics

    As an MSc in Business Intelligence, my approach turns data into actionable intelligence, anticipates challenges and opportunities, and guides strategic decisions to drive business growth. My data-driven solutions, built on a foundation of machine learning and statistics, optimize marketing strategies for maximum ROI.

    03

  • Marketing Automation

    With expertise in marketing automation tools like Zapier, and Ortto (Autopilot), I streamline marketing processes, automate workflows, and enhance efficiency. I develop and implement automation strategies that drive engagement, and conversion to improve customer journey.

    04

Bio

Gokce is a performance marketing and data analytics consultant who helps businesses boost their revenue and ROAS through cross-channel campaigns. With a diverse background in both agency and client-side roles, as well as technical expertise gained from her business intelligence master's program, Gokce brings a unique perspective to her work by integrating data science principles with PPC strategies.

01

Digital Marketing

As a seasoned digital marketer, I specialise in crafting and executing comprehensive digital marketing strategies that drive revenue and growth. With expertise in SEO, SEA, social ads, display, mobile advertising, event marketing and e-mail marketing, I help businesses thrive in the digital landscape.

Data Analytics

As an MSc in Business Intelligence, I leverage analytics tools like GA4, RapidMiner and Tableau to inform data-driven decisions. I employ a data analytics approach that combines descriptive, predictive, and prescriptive analytics to uncover insights and drive business growth. With a strong foundation in machine learning and statistical modelling, I develop and implement data-driven solutions that optimize marketing strategies and improve ROI.

03

PPC

With a strong background in performance marketing, I excel in creating and optimising PPC campaigns that maximize ROI. Proficient in Google Ads, Meta Ads, TikTok Ads, Twitter Ads and retargeting I develop and execute campaigns that drive conversions and sales.

02

Marketing Automation

With expertise in marketing automation tools like Zapier, and Ortto (Autopilot), I streamline marketing processes, automate workflows, and enhance efficiency. I develop and implement automation strategies that drive engagement, and conversion to improve customer journey.

04

Bio

Gokce is a performance marketing and data analytics consultant who helps businesses boost their revenue and ROAS through cross-channel campaigns. With a diverse background in both agency and client-side roles, as well as technical expertise gained from her business intelligence master's program, Gokce brings a unique perspective to her work by integrating data science principles with PPC strategies.

  • 01

    Digital Marketing

    As a seasoned digital marketer, I specialise in crafting and executing comprehensive digital marketing strategies that drive revenue and growth. With expertise in SEO, SEA, social ads, display, mobile advertising, event marketing and e-mail marketing, I help businesses thrive in the digital landscape.

  • PPC

    With a strong background in performance marketing, I excel in creating and optimising PPC campaigns that maximize ROI. Proficient in Google Ads, Meta Ads, TikTok Ads, Twitter Ads and retargeting I develop and execute campaigns that drive conversions and sales.

    02

  • Data Analytics

    As an MSc in Business Intelligence, my approach turns data into actionable intelligence, anticipates challenges and opportunities, and guides strategic decisions to drive business growth. My data-driven solutions, built on a foundation of machine learning and statistics, optimize marketing strategies for maximum ROI.

    03

  • Marketing Automation

    With expertise in marketing automation tools like Zapier, and Ortto (Autopilot), I streamline marketing processes, automate workflows, and enhance efficiency. I develop and implement automation strategies that drive engagement, and conversion to improve customer journey.

    04

Stack

Stack

Google Ads

Google Ads

Google Ads

Meta Ads

Meta Ads

Meta Ads

YouTube Ads

YouTube Ads

YouTube Ads

Display Ads

Display Ads

Display Ads

Performance Max

Performance Max

Performance Max

GA4

GA4

GA4

GTM

GTM

GTM

Looker Studio

Looker Studio

Looker Studio

Firebase

Firebase

Firebase

Criteo

Criteo

Criteo

RTB House

RTB House

RTB House

Adjust

Adjust

Adjust

TikTok Ads

Twitter Ads

Twitter Ads

Twitter Ads

Ahrefs

Ahrefs

Ahrefs

GSC

GSC

GSC

Semrush

Semrush

Semrush

Tableau

Tableau

Tableau

RapidMiner

RapidMiner

RapidMiner

AI / ML

Zapier

Zapier

Zapier

Ortto

Ortto

Ortto

Unbounce

Unbounce

Unbounce

Hotjar

Hotjar

Hotjar

Mailchimp

Mailchimp

Mailchimp

Wordpress

Wordpress

Wordpress

Figma

Figma

Figma

Adobe Photoshop

Adobe Photoshop

Adobe Photoshop

+ More

+ More

+ More

Talks & Decks

Talks & Decks

SEO and Google Ads Fundamentals

I was invited to speak to undergraduate students at Brunel University London. My session provided them with a foundation in Google Search Console and Google Ads. I shared practical tips for optimising websites and running effective ad campaigns. From search console reports to ad optimisation, we covered crucial aspects that can drive real business impact.

Premium UX Template for Framer

Presented at

Brunel University London

Location

London, UK

SEO and Google Ads Fundamentals

I was invited to speak to undergraduate students at Brunel University London. My session provided them with a foundation in Google Search Console and Google Ads. I shared practical tips for optimising websites and running effective ad campaigns. From search console reports to ad optimisation, we covered crucial aspects that can drive real business impact.

Presented at

Brunel University London

Location

London, UK

SEO and Google Ads Fundamentals

I was invited to speak to undergraduate students at Brunel University London. My session provided them with a foundation in Google Search Console and Google Ads. I shared practical tips for optimising websites and running effective ad campaigns. From search console reports to ad optimisation, we covered crucial aspects that can drive real business impact.

Premium UX Template for Framer

Presented at

Brunel University London

Location

London, UK

Transforming data into stories with Tableau

Join Gokce as she shares Tableau visualisation tips designed to enhance your analytical skills and transform raw data into compelling, insightful dashboards that drive strategic marketing decisions. This session will cover best practices from basic to advanced visualisation tips, focusing on elements that improve readability and effectively communicate marketing data insights using various types of charts.

Premium UX Template for Framer

Presenting at

BrightonSEO, MeasureFest

Location

Brighton, UK


Transforming data into stories with Tableau

Join Gokce as she shares Tableau visualisation tips designed to enhance your analytical skills and transform raw data into compelling, insightful dashboards that drive strategic marketing decisions. This session will cover best practices from basic to advanced visualisation tips, focusing on elements that improve readability and effectively communicate marketing data insights using various types of charts.

Presenting at

BrightonSEO, MeasureFest

Location

Brighton, UK

Transforming data into stories with Tableau

Join Gokce as she shares Tableau visualisation tips designed to enhance your analytical skills and transform raw data into compelling, insightful dashboards that drive strategic marketing decisions. This session will cover best practices from basic to advanced visualisation tips, focusing on elements that improve readability and effectively communicate marketing data insights using various types of charts.

Premium UX Template for Framer

Presenting at

BrightonSEO, MeasureFest

Location

Brighton, UK


Ad Copy Optimisation with AI: Leveraging GAI Models for Higher CTRs

In this workshop, we will explore the transformative potential of AI in optimising ad copy to boost CTRs. Key takeaways include comparing GAI models based on CTRs and performance metrics, exploring prompting techniques for better AI-generated ad copy, and detailing A/B testing using Google Ads.

Premium UX Template for Framer

Presenting at

Search 'n Stuff Conference

Location

Antalya, Turkey

Ad Copy Optimisation with AI: Leveraging GAI Models for Higher CTRs

In this workshop, we will explore the transformative potential of GAI in optimising ad copy to boost CTRs. Key takeaways include comparing GAI models based on CTRs and performance metrics, exploring prompting techniques for better AI-generated ad copy, and detailing A/B testing using Google Ads.

Presenting at

Search 'n Stuff Conference

Location

Antalya, Turkey

Ad Copy Optimisation with AI: Leveraging GAI Models for Higher CTRs

In this workshop, we will explore the transformative potential of AI in optimising ad copy to boost CTRs. Key takeaways include comparing GAI models based on CTRs and performance metrics, exploring prompting techniques for better AI-generated ad copy, and detailing A/B testing using Google Ads.

Premium UX Template for Framer

Presenting at

Search 'n Stuff Conference

Location

Antalya, Turkey

Ad Copy Testing with AI Models

Learn from a case study on how different AI models perform in creating high-converting ad copy. Key takeaways will include comparing these language models based on CTRs and performance metrics and detailing testing methodologies using Google Ads. Join Gokce to gain actionable strategies for leveraging AI in PPC copy testing, ultimately driving higher engagement and ROI across your campaigns.

Premium UX Template for Framer

Presenting at

PPC Live

Location

London, UK

Ad Copy Testing with AI Models

Learn from a case study on how different AI models perform in creating high-converting ad copy. Key takeaways will include comparing these language models based on CTRs and performance metrics and detailing testing methodologies using Google Ads. Join Gokce to gain actionable strategies for leveraging AI in PPC copy testing, ultimately driving higher engagement and ROI across your campaigns.

Presenting at

PPC Live

Location

London, UK

Ad Copy Testing with AI Models

Learn from a case study on how different AI models perform in creating high-converting ad copy. Key takeaways will include comparing these language models based on CTRs and performance metrics and detailing testing methodologies using Google Ads. Join Gokce to gain actionable strategies for leveraging AI in PPC copy testing, ultimately driving higher engagement and ROI across your campaigns.

Premium UX Template for Framer

Presenting at

PPC Live

Location

London, UK

Strategies for Multilanguage Ad Copy Optimisation with LLMs

Are you struggling to create compelling ad copy across multiple languages? Discover how Large Language Models (LLMs) can revolutionise your multilingual advertising efforts, saving time and boosting performance. This talk will feature a real-world case study, providing you with actionable insights you can immediately apply to your global campaigns.

Premium UX Template for Framer

Presenting at

Hero Conf, BrightonSEO

Location

London, UK

Strategies for Multilanguage Ad Copy Optimisation with LLMs

Are you struggling to create compelling ad copy across multiple languages? Discover how Large Language Models (LLMs) can revolutionise your multilingual advertising efforts, saving time and boosting performance. This talk will feature a real-world case study, providing you with actionable insights you can immediately apply to your global campaigns.

Presenting at

Hero Conf, BrightonSEO

Location

Brighton, UK

Strategies for Multilanguage Ad Copy Optimisation with LLMs

Are you struggling to create compelling ad copy across multiple languages? Discover how Large Language Models (LLMs) can revolutionise your multilingual advertising efforts, saving time and boosting performance. This talk will feature a real-world case study, providing you with actionable insights you can immediately apply to your global campaigns.

Premium UX Template for Framer

Presenting at

Hero Conf, BrightonSEO

Location

London, UK

Published Resources

Published Resources

AI and Machine Learning: The Secret Ingredients for Digital Marketing Magic

Explore how AI, ML, and data mining transform your digital marketing tasks. Learn to implement these technologies for personalised strategies and enhanced ROI.

Premium UX Template for Framer

Published at

RivalFlow AI

Content Type

Article

AI and Machine Learning: The Secret Ingredients for Digital Marketing Magic

Explore how AI, ML, and data mining transform your digital marketing tasks. Learn to implement these technologies for personalised strategies and enhanced ROI.

Published at

RivalFlow AI

Conten Type

Article

AI and Machine Learning: The Secret Ingredients for Digital Marketing Magic

Explore how AI, ML, and data mining transform your digital marketing tasks. Learn to implement these technologies for personalised strategies and enhanced ROI.

Premium UX Template for Framer

Published at

RivalFlow AI

Content Type

Article

6 Google Ads Tactics to Maximise Your PPC ROI

Learn 6 proven Google Ads tactics to boost your PPC ROI. Explore easy-to-implement tips from remarketing lists to YouTube Shorts ads and smart targeting strategies.

Premium UX Template for Framer

Published at

SpyFu Blog

Content Type

Article

6 Google Ads Tactics to Maximise Your PPC ROI

Learn 6 proven Google Ads tactics to boost your PPC ROI. Explore easy-to-implement tips from remarketing lists to YouTube Shorts ads and smart targeting strategies.

Published at

SpyFu Blog

Content Type

Article

6 Google Ads Tactics to Maximise Your PPC ROI

Learn 6 proven Google Ads tactics to boost your PPC ROI. Explore easy-to-implement tips from remarketing lists to YouTube Shorts ads and smart targeting strategies.

Premium UX Template for Framer

Published at

SpyFu Blog

Content Type

Article

Let's Connect!

Schedule a call with Gokce.

Let's Connect!

Schedule a call with Gokce.